Welcome to Modix

About us

Modix is the Global leader providing digital retail & marketing solutions for the automotive industry. We offer manufacturers and retailers powerful innovative online tools that captivate consumers, generate sales and secure long-term commercial growth.

Modix Global Conference

Our Story

The Modix story begins with two bright University students Ivica Varvodic and Silvio Roguljic who perused their technology ambitions as part of a student start-up. Having finished their course at the back end of the 1990’s and both passionate about technology and business, the pair began to grow a website business, eventually founding Modix in 2000.

With a growing client list of Automotive brands across Germany, Modix caught the eye of Manheim group (now part of Cox Automotive) who acquired a stake in the business in 2007 and began working with the entrepreneurial duo to scale the business within the automotive sector.

Having worked closely with the original founders for 12 years, Cox Automotive bought the remainder of the business in 2018 with both Ivica and Silvio moving away from the business in 2019 to focus on new opportunities.

Today Modix is a Global leader that provides digital retail & marketing solutions for the automotive industry – Offering global manufacturers and retailers powerful innovative online tools that captivate consumers, generate sales and secure long-term commercial growth.

What we stand for

As our company grows, we continue to foster a culture that puts people first and upholds fundamental values such as honesty, integrity and accountability. Our values and Code of Conduct ensure that our commitment to operating with the highest ethical standards will never change.

These are the values that guide us in every decision we make.

Modix Values

Our Why

We explore the next generation of innovation to bring it to the world today

Right from the very beginning, Modix has been driven by cutting edge technology. We are passionate about new technologies and how it can make an impact on Automotive retailing. We see ourselves as digital explorers discovering and exploring the latest technologies to deliver the very best solutions to today’s Global Automotive sector.

That passion coupled with our like-minded people is Why we do what we do.

Our What

We create integrated global solutions that connect consumers with their next car

Our WHAT are the products we sell and the services we offer. Our WHAT may change over time, but our WHY and HOWs remain consistent.

Our How

By discovering innovative solutions for manufacturers and dealers that connect to consumers globally

We do this by following our guiding principles. They provide direction for each of us so we can be at our best and bring our WHY to life.

  • Investing in the right people and products
  • Doing the right thing always
  • Having fun
  • Bringing out the best in everyone

And we do it all in the Spirit of Cox

Why you should choose Modix as your partner


We work with over 30 automotive brands globally


Our products and services are live in over 74 countries worldwide


With over 17,000 dealers already using our solutions

Cox Automotive

Cox Automotive is the world’s largest automotive service organisation. We provide dependable solutions that improve performance and profitability throughout the vehicle lifecycle to manufacturers, fleets and dealers.

Our businesses are organised around our customers’ core needs across vehicle solutions, remarketing, funding, and retail. Cox Automotive has the broadest, deepest, and most complete view of the used vehicle ecosystem. We connect the wholesale market at every stage of a vehicle’s life with physical and digital solutions, insights

and expertise. But we believe that how we tackle business is just as important as what we do. All of our founding principals guide our actions, but none more so that ‘Do the right thing, always’.

Find out more

Our Partners

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Meet our leadership team

Darren Sinclair
Managing Director

Darren Sinclair

Industry veteran, petrol head and family guy

Darren’s the man in charge here at Modix and for good reason – he has tonnes of automotive retailing experience, having worked for Auto Trader for nearly 23 years! and an MBA from Henley management College, but more importantly he’s a real people person. Darren strongly believes in the wellbeing of our people - sharing leadership and responsibilities towards driving a successful business around highly motivated and talented teams.
Outside of work Darren is very much a family man, happily married with 3 children and a dog called Lanson. He’s also a bit of a petrol head having owned more than a hundred vehicles in his lifetime, his favourites being his first ever car – A bright yellow! Ford Cortina MK4 and his much loved Porche 911 C4S.
Didier van Bouwel
Chief Operations Officer

Didier van Bouwel

The man with all the answers, part-time farmer and running fanatic

Didier heads up operations here at Modix – if anyone has any questions, you can guarantee Didier will know the answer. With 15 years’ experience working across the Cox Automotive landscape, there’s not much Didier doesn't not know about the Automotive sector.
Belgian by nationality but international at heart, Didier can speak 6 languages, has a passion for marketing (did we mention he has a master’s in marketing). Nothing is ever too much for Didier, a fantastic can-do attitude and a big team player.
Outside of work Didier enjoys tending to his small holding alongside his wife and son, his farm consists of 600,000 bees, a herd of unruly goats, chickens, horses and a dog. Didier also likes to run in his spare time (most likely away from his 600,000 bees)
Chief People Officer

Alison Fisher

Responsible for leading the People and Culture agenda across Europe

With 5 years as Chief People Officer for Cox Automotive, Alison knows a lot about our people and is responsible for leading the People and Culture agenda across Europe.

Alison is the founder of our Women with Drive network, promoting conversation and debate about making the automotive industry more inclusive and diverse, whilst also encouraging women to dream big and follow their dreams – and she’s living proof that dreams really do come true.

In addition to her current role she is leading the inclusion and belonging agenda across Cox Automotive International

Chief Product Officer

Julian McClung

Innovator and successful UK band front man

Our resident Product Chief Julian has a colourful product background working for several well known brands including Amazon, the BBC and the Co-operative Group. Born and raised in the Hunter Valley, NSW, Australia. Julian Moved to the UK in 2009 following studies in Canberra to pursue a career in Product development. HIs pastimes include music and was lead vocalist and guitarist in a UK band that performed in at some of the largest music festivals in the world incl. Glastonbury and Sziget Festival.
Antonia Stephenson
Chief Finance Officer

Antonia Stephenson

Fierce on finance and a passion for travel

Antonia looks after all things finance here at Modix. She certainly keeps us on our toes and the cogs of commerce turning. Antonia has been part of the Cox Automotive world for over 8 years with at least 6 years of that looking after our retail solutions businesses – in fact, she’s a bit of a retail expert getting involved in much more than the finance side of things.

Antonia likes nothing more than to take to the sky and travel to exotic locations. She has spent time all over the world including the Amazon, Buenos Aires and even sailed around the Galapagos islands. Her mission is to visit one new country every year –– her goal is to keep her country visits to greater than her age! Something like 80 years around the world. (of course, Antonia is not 80)

Daniel Jungbluth
Chief Technology Officer

Daniel Jungbluth

Digital Technology Engineering whizz Kid, Hiker and Footy fan

Daniel Jungbluth is Chief Technology Officer at Modix with over a decade of experience in his field of expertise. Creating a lean culture where engineering, scientific and technical innovation are a part of every product and Daniel’s passion.

After studying computer science at Karlsruhe Institute of Technology, Daniel started his professional career in software architecture & engineering in the automotive industry and for a most reputable German sports car maker in Stuttgart, which is where Daniel developed his interest in all things digital, marketing, and e-commerce.

Daniel is dad of two fantastic daughters and loves to cook – usually Mediterranean dishes for his family and friends. Despite his slight vertigo, Daniel is a keen hiker and enjoys a trek in the Dolomites of South Tyrol. (Could that be south of Westeros?) Daniel is a big supporter of his local football club FC Cologne aka The Billy Goats.

Solutions that will transform your business



Advanced dealer websites and vehicle locators that give you complete control over your content and great shopping experiences for your customers.

Digital Retail

End to end Innovative digital retailing solutions that give car buyers the tools to engage with your stock and confidently purchase a vehicle on your website.

Digital Advertising

Drive car buyers directly to your website through a range of innovative and cost-efficient digital advertising solutions.


Video and Imagery

Video and imagery solutions that enhance vehicle listings and allow car dealers to easily take and upload consistently great images and interactive video to their websites.

Vehicle Management

A powerful Vehicle Management platform that puts you in full control of your inventory that’s backed by insight to drive the right decisions for your dealership.

Got a question? Get in touch with us today

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